About Me

Chris Meroff is a founder, author and serial entrepreneur with a passion for helping business professionals find fulfillment in their work through sustainable success. In 2011, he started his first company, MSB Consulting, and sold it in 2023 to fund his venture capital firm, Dirigo Capital Partners. Dirigo owns a variety of startups in various industries throughout Austin and along the coast of Maine, ranging from hospitality, farming and community development. One of these ventures is  DCX Community which was born out of his passion to help develop leaders both personally, professionally, spirituality, and relationally, connect them to authentic community, and then experience transformation in their work, home, and cities. DCX does this by hosting an annual leadership conference and monthly networking event, The Table Network. He and his colleagues also host The Table Network Podcast, where they have intentional conversations with successful business owners and authors in order to build deeper relationships and better businesses. Chris blends his two worlds by hosting leadership retreats at his farm –  West Branch Farms in Maine. He purchased the farm in 2020 to boost the economy by bringing jobs and resources to the local community. This heartbeat prompted him to open Coffee + Crisp Cafe and Foss Point Wedding Venue to provide locals various opportunities to engage.

Chris is also a USA Today and Wall Street Journal bestselling author of his first book,  Align: Four Simple Steps for Leaders to Create Employee Fulfillment. He wrote this book in 2019 to share with leaders the four simple steps that will transform the way you lead, renew your self-confidence and spark change. Align offers leaders to develop the courage to connect with their team in a meaningful way and start winning together. This led him to write his second book The Empathy Revolution: Practical Wisdom to Combat Organizational and Social Loneliness, where Chris shares his philosophy in a practical guide on why the current model of leadership isn’t working. He addresses that in order to retain employee talent and engagement, employees must grasp the vision and align with the values laid out from the top down. 

With over 25 years of experience owning and operating businesses, Chris has dealt with a diverse group of clients to employees to competition. He grew up in the Northeast and has always been passionate about employing his community. Currently, he resides in Austin, Texas with his wife and has four adult children. 

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